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Search Optics

We specialize in fully customized, integrated marketing solutions, and we focus on real, tangible and measurable results. From lead-generating services like SEM, SEO and Local Search, to our more advanced solutions like our responsive website platform BluePrint and proprietary analytics platform UPTRACS, our marketing intelligence teams use their extensive experience to fully utilize more tools than our competitors to take any business to the next level. The goal is to make your dealership more visible to in-market car shoppers throughout the research/buying process. We will help brand your dealership, make sure your ads show up for the right shoppers at the right time, generate more leads, and create more shoppers that are doing searches for your store down the line.

Pricing & Packages Enroll Now

Managed Paid Search

Drive quality leads and optimize search performance to lower cost-per-lead with our consistent paid search campaign management. Our Google-certified specialists will develop a personalized strategy to deliver relevant ads, increase online traffic and maximize appointment conversions.


Display and Video Advertising

Reach highly-targeted audiences across thousands of sites with our programmatic display and video solution. Expand reach and frequency to build brand awareness and increase consideration through engaging ad content.


Local Search & Reputation Management

Be found when and where your customers are searching with consistent maintenance of your local listings on over 60 directories. Drive call volume and appointment requests with accurate, up-to-date contact information. Monitor the online reputation of your dealership and identify opportunities for customer service improvement with our Reputation Management.


Social Media Management

Use social profiles and behavioral data to reach targeted audiences and build brand awareness. Target in-market consumers to generate engagement with sharable content and utilize online lead forms so you never miss a potential customer.


Search Engine Optimization

Improve organic search visibility through SEO best practices and content developed with the user in mind. Gain higher page rankings with on-site metadata, header and internal link optimization and monitor keywords to stay ahead of competitors. Share unique, relevant content to increase web traffic and audience engagement.