WHAT ARE THE KEY ADVANTAGES OF ENROLLING IN THIS PROGRAM?
The choice between four market-leading website and digital advertising solutions
Industry-leading support with unbiased performance improvement recommendations
Complete insight into your digital performance, benchmarking and best practices
Access to national advertising, regional (DAA) metrics
Aligning all Mazda IN Canada communications to the new brand style
Provide in depth digital reporting (from national to Dealer)
Provide cost-savings on best-in-class website providers in market
Regional support throughout program from qualified Field Trainers
AM I REQUIRED TO ENROLL IN THE MAZDA CANADA DEALER WEBSITE PROGRAM?
Yes, all Dealers will be expected to select one of the certified vendors in order to receive all national and regional web metrics, access to Tier 1 leads as well as support and training from our team of MDC’s (Mazda Digital Consultants)
Dealers will be expected to enroll in early October on the enrollment site within a 4-week window
Dealers who are not enrolled will incur a $25 reduction to their Dealer Marketing Support (from $175/vehicle to $150/vehicle), as well as forgoing new 3rd party leads and the other benefits of the program as outlined above
WHEN DO I HAVE TO SELECT A WEBSITE PROVIDER?
Please select your provider during the open enrollment period, which we expect to start in early October and will remain open for four weeks
WILL I BE WITHOUT A WEBSITE AT ANY TIME?
No – We will ensure an effective transition, to ensure that you are never without a functioning Dealer website
WHAT WILL HAPPEN TO DEALER WEBSITE LEADS?
Dealer website leads will be delivered to your preferred CRM through SCI. Please note that there is no change to the current process in this regard
The new program will allow Dealers to access both lead performance and website metrics in one convenient dashboard
HOW WILL I BE ABLE TO CHECK THE PERFORMANCE OF WEBSITE METRICS?
Advanced metrics and reports, including lead source performance will be provided via an online portal, hosted and provided by Shift Digital
Additional reports and analysis will be available upon request
WHAT DO I DO WITH EXISTING SERVICE CONTRACTS FOR NON-AUTHORIZED SECONDARY WEBSITE PROVIDERS?
Review your existing contracts and exit clauses to ensure that you provide sufficient notice to your current suppliers
Dealers are responsible for managing any cancellations for services outside of the program. Both MCI and Shift are available to assist in this
Please be aware vendors may become more aggressive as they have been notified that they are not one of the approved providers
WHAT WILL MY NEW WEBSITE URL (ADDRESS) BE?
You will maintain your existing URL and direct it to your new, certified website
WILL DIGITAL ADVERTISING BE AVAILABLE FROM THE PROVIDERS?
All of the selected vendors will offer digital advertising, although it is not required as part of the Mazda Canada Digital Dealer Program. MCI will consider incorporating this component at a later phase to be determined with your MAT (Marketing Action Team) Dealers
HOW WILL I BE BILLED FOR THE NEW WEBSITE?
Your website platform costs will be billed through your parts statement on monthly basis
Third party tools will be billed directly to the Dealer
WHAT DO I DO IF I HAVE ADDITIONAL QUESTIONS?
Contact the MDC Support Team at firstname.lastname@example.org.